CPG is the term used to describe the category of products sold at retail that have a high turnover rate among consumers, such as food, beverages, personal care products and household items. These products are often packaged in smaller quantities and have a relatively short shelf life, so they need to be consumed quickly.
Companies focusing on CPG need to engage heavily in monitoring processes to ensure their products are of high quality and meet consumer expectations. This may include developing programmes to ensure that production and distribution processes are optimal and that products reach customers on time and in good condition.
Another important aspect of CPG is monitoring internal processes. COROM can help you do this and map out how products are performing in the market and how they should react to changing market conditions and trends. This may mean, for example, adapting marketing strategies so that products remain attractive to consumers.